Alyse Borkin
Co-founder of Rocco and a veteran of marketing direct-to-consumer products.
Best podcasts with Alyse Borkin
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Jul 23, 2024 • 32min
Getting Creative with Marketing a Lifestyle — Not the Product
Alyse Borkin, co-founder of Rocco, discusses marketing a lifestyle with their stylish mini fridge. They cover the journey of Rocco's creation, innovative lifestyle fridge design, unexpected business demand, direct-to-consumer marketing evolution, advice for building unique brands, and celebrating unique life milestones.
