Join Michaela Morris, Justin Noland, Jessica Dupuy, Chris Struck, and Alojz Felix Jermann as they explore the future of Italian wine communication. They discuss the importance of storytelling in reaching younger audiences through social media. The conversation dives into the preferences of Millennials and Gen Z, emphasizing authenticity and inclusivity in branding. Trends like NOLO wines and innovative packaging are highlighted, showcasing how to engage new drinkers. The speakers inspire a fresh approach to wine culture, blending tradition with modern creativity.
