Allyson Stewart Allen

Larry Magid, a CBS journalist, reveals the staggering $10 billion ad spend expected in the U.S. presidential race. Professor Natasha Lindstaedt analyzes the relentless rise in campaign costs and its implications. Marketing expert Allyson Stewart Allen draws intriguing parallels between political ads and consumer branding, highlighting lessons learned from product marketing. They delve into the strategic use of AI for voter targeting, particularly in swing states, emphasizing that increased spending doesn't always translate to electoral success.