Allyson Rees, Senior Consumer Lifestyle Strategist at WGSN, co-authored the report on future consumer behaviors. In the discussion, she introduces four key personas shaping 2027: Privacy Keepers, Conventionalists, New Independence, and Energisers. The conversation highlights the impact of technology on shopping habits and the growing necessity of digital decluttering for mental well-being, especially among younger generations. They also explore how brands need to foster authentic connections to thrive in a rapidly changing consumer landscape.
