Allyson Rees
Senior analyst at trend forecasting firm WGSN who provides analysis on wedding trends, personalization, and consumer behavior shaping modern wedding expectations.
Best podcasts with Allyson Rees
Ranked by the Snipd community
Dec 10, 2025 • 19min
That friend's wedding is too dang expensive…
Join Annie Joy Williams, an Assistant Editor at The Atlantic, and Allyson Rees, a Senior Analyst at WGSN, as they tackle the hefty costs of attending weddings. They reveal shocking statistics about guest spending and the debt incurred by 31% of attendees. The duo discusses escalating expenses from bachelor/bachelorette parties to destination weddings, and the pressures of social media on extravagant expectations. They also share tips on setting boundaries and making budget-friendly choices, all while navigating friendship dynamics.
May 20, 2025 • 32min
Understanding the Future Consumer: Key Personas for 2027
Allyson Rees, Senior Consumer Lifestyle Strategist at WGSN, co-authored the report on future consumer behaviors. In the discussion, she introduces four key personas shaping 2027: Privacy Keepers, Conventionalists, New Independence, and Energisers. The conversation highlights the impact of technology on shopping habits and the growing necessity of digital decluttering for mental well-being, especially among younger generations. They also explore how brands need to foster authentic connections to thrive in a rapidly changing consumer landscape.
