Allyse Slocum

In this discussion, Allyse Slocum, VP of Product at Trustpilot and expert in review systems, reveals the complexities of fake reviews. She explains how independent review platforms like Trustpilot operate differently from closed systems. Allyse emphasizes the significance of off-marketplace reviews for consumer trust and brand visibility. She shares insights into the challenges of fake reviews, the value of review volume over perfect ratings, and actionable strategies for businesses to enhance their credibility in the digital marketplace.