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Allison Metcalfe
Revenue executive and CRO at Zenoti with prior senior roles at LiveRamp, Demandbase, and Cloudinary, known for systems thinking, multiplier leadership, and go-to-market strategy.
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Dec 3, 2025
• 1h 11min
E56: Becoming a CFO Whisperer & Revenue Architect (Allison Metcalfe, CRO @ Zenoti)
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In this discussion, Allison Metcalfe, a skilled revenue executive and CRO at Zenoti, shares her unique journey to her leadership role. She emphasizes the importance of systems thinking and curiosity in enhancing revenue leadership. Allison reveals her approach to building authentic executive relationships and how radical empathy pairs with effective collaboration. She offers insights on avoiding consensus paralysis and highlights the power of the Enneagram for team dynamics. Plus, she shares tips on using data-driven decision-making to drive change and her strategic recommendations for engaging CFOs.
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