Allison Hagendorf

In this engaging conversation, Allison Hagendorf, Global Head of Rock at Spotify and host of "Rock This," shares her unique journey in the music industry. She discusses the evolution of rock music, the shifts in music consumption, and the importance of supporting undiscovered artists. Allison also reflects on the nostalgic influence of icons like Jack White and the changing dynamics between artists and fans in the digital age. With insights on community and innovation in the rock scene, she paints a vibrant picture of the genre's future.