Allison Boersma

Allison Boersma, President and CEO of Riddell and BRG Sports, is a seasoned leader with a focus on innovation in player safety. She discusses Riddell's mission to advance football safety through R&D and the use of 20 years of helmet sensor data to inform design and tackle techniques. Boersma emphasizes the importance of maintaining a positive culture, aligning teams, and the strategic investment of $400M in smart helmets. Additionally, she reveals how her finance background enhances her leadership style and her passion for connecting people.