Allie Sims

Adrienne Austin, VP of Creative at Common Thread Collective, and Allie Sims, Director of Growth Strategy, dive into last-minute fixes for Black Friday/Cyber Monday. They discuss crucial strategies such as aligning spend to iROAS targets and enhancing creative through historical ads and UGC. The duo emphasizes the importance of simplifying offers and ensuring operational readiness to avoid complications. They also share tips on hour-by-hour tracking to optimize performance, ensuring brands can leverage the holiday weekend effectively.