Want to know how to use a book to build your thought leadership and grow your expert brand?

In this episode, I had the pleasure of chatting with Verity Craft, a brilliant book coach and thought leadership expert from New Zealand. Verity and her team help big-thinking experts turn their ideas into strong, meaningful books.

We discussed why writing a book is one of the best ways to build your thought leadership and how your ideas can make a bigger difference when they’re shared in the right way.

Key Takeaways...

You’ve got to get your ideas out of your head.
Start small if you have to, but start sharing.
Writing a book helps you sharpen your thinking.
It forces you to get clear on your message.
Know exactly who you're writing for.
The better you understand your audience, the easier it is to connect.
Your unique voice matters.
Don’t copy others—be bold, be original.
Publishing is just the beginning.
Keep using your book to grow your business and influence.

Tune in now and discover how your book can build your authority and become your #1 marketing tool.

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Allan Zullo

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