Allan Scott, a seasoned software engineer at Google specializing in duplicate detection, joins the discussion. He sheds light on the complexities of duplicate content in search, including clustering and canonicalization. The conversation dives into the challenges of conflicting signals between HTTP and HTTPS, and the critical role of the rel canonical tag. Allan also addresses localization strategies and the importance of accurate hreflang implementations. Finally, he tackles common web crawling issues, emphasizing teamwork to enhance search engine performance.
