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Alister Greenwood
Global Head of eCommerce Analytics & Insights at Mondelez International
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Oct 7, 2023 • 47min
eCommerce Insights & Analytics with Mondelez's Alister Greenwood
Alister Greenwood, Global Head of eCommerce Analytics & Insights at Mondelez International, discusses important topics such as the marketing funnel in the age of omnichannel, creating seamless shopping journeys, prioritizing developments in eCommerce, test & learns for insights & analytics, measuring Phygital marketing efforts, and implementing next generation analytics in eCommerce COE.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode