Alistair Wittet

In this conversation, Alistair Wittet, founder of Aecus Partners and a seasoned expert on Inditex, shares insights on the fast fashion giant's success story, particularly focusing on Zara. He discusses their remarkable agility in adapting to market trends through real-time consumer insights and decentralized decision-making. Wittet also covers Inditex's strategic pivot to e-commerce amid challenges, including economic downturns and the pandemic, showcasing how efficient inventory management and vertical integration have positioned them ahead of competitors.