Alison Katschkowsky

In this discussion, Alison Katschkowsky, a 30-year health and fitness entrepreneur who specializes in functional fitness for clients over 55, shares her inspiring journey from a college group fitness instructor to a thriving business coach. She emphasizes the importance of innovative client attraction strategies that blend traditional methods with modern online tactics. Alison also discusses unique fitness assessment techniques and the necessity of continuous education in adapting to evolving industry challenges, including underqualified trainers.