Alison Gensheimer
Head of Performance Marketing at Nielsen, focused on product and measurement solutions for advertisers and agencies.
Best podcasts with Alison Gensheimer
Ranked by the Snipd community
Nov 10, 2025 • 25min
Why Measurement Is Harder Today, and The Ways It Needs Improving with Nielsen: Part 2 | Behind the Numbers
Max Willens, Principal Analyst at eMarketer, Alison Gensheimer, Head of Performance Marketing at Nielsen, and Matthew Devitt, SVP at Nielsen, tackle the complexities of modern measurement. They discuss how fragmentation and shifting consumer behavior complicate data-driven decisions. The guests emphasize the need for a focus on customer experience and intentional planning. They also stress the importance of transparency in measurement methods, urging marketers to avoid opaque solutions for more effective strategies.
Nov 7, 2025 • 21min
Why a Shaky Economy Is Leading to Marketing Cognitive Dissonance with Nielsen: Part 1 | Behind the Numbers
Alison Gensheimer, Head of Performance Marketing at Nielsen, and Matt Devitt, SVP at Nielsen, unpack how the rocky economy is reshaping advertising strategies. They highlight the pressure to prove ROI, leading marketers to cut budgets even when high ROIs are observed. The duo discusses the urgency for faster measurement in channels like print and radio, emphasizing the need for agile strategies. They also advocate shifting from post-mortem analysis to real-time adjustments to meet the demands of a fluctuating market.
