Alison Battersby

Alison Battersby, a social media consultant and founder of Avocado Social, discusses the rise of 'workfluencers' — employees who create authentic content for their companies. She highlights the shift from traditional influencers to in-house talent and how this trend can enhance recruitment by showcasing company culture. The conversation dives into balancing personal identity and brand authenticity, the complexities of voluntary participation, and the debate over compensating employees for their social media contributions while navigating the fine line between empowerment and control.