Alison Arnot

Alison Arnot, an expert in internal crisis communication and author of 'Internal Communication in Times of Crisis', delves into the essential but often neglected role of employees during crises. She argues that internal communication is just as crucial as external messaging. Drawing from her experience during the Glasgow Airport attack, Alison introduces her 'Seven Ss of Internal Crisis Communication' framework, highlighting the needs organizations must meet to support their staff and ensure effective recovery. Her passionate insights provide a roadmap for navigating turbulent times.