Alisa Rosenthal

Rich Greenfield, co-founder of LightShed Partners, sheds light on Netflix's ambitious strategy to acquire Warner Bros. as a long-term play to outperform linear TV. Alisa Rosenthal, former head of sales at OpenAI, discusses the transition to AI-native selling, emphasizing the need for transparency in ROI and integration timelines. They also dive into the concept of context graphs as a new competitive advantage for enterprises, while exploring rising data center costs and the importance of maintaining user trust in AI-driven advertising.