Aliett Buttelman

Aliett Buttelman, co-founder of Fazit Beauty, went from struggling with skincare patches to creating a viral makeup brand after a Taylor Swift moment catapulted her into the spotlight. In this engaging conversation, she shares how they pivoted strategies, identified product-market fit, and developed a social media playbook that garners over 500K daily views. Aliett also discusses the importance of cautious fundraising, the dangers of bad retail deals, and her insights on building an aspirational brand in a competitive market.