Alicia Yoon
Founder and CEO of Peach & Lily, a pioneering brand that brought Korean skincare to the U.S. She turned her personal skin struggles into a lifelong mission to build a category-defining brand.
Best podcasts with Alicia Yoon
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25 snips
Aug 22, 2025 • 1h 12min
581: How to Build a $100M Brand Without Raising a Dollar | Peach & Lily
Alicia Yoon, founder and CEO of Peach & Lily, transformed her skin struggles into a triumph by pioneering Korean skincare in the U.S. She discusses the slow, principled approach that built trust in a saturated market. Alicia shares the story behind key products like snail mucin and the glass skin trend, revealing the research and education involved. She emphasizes navigating market insights to succeed and balancing the tension between viral success and brand integrity, all while prioritizing transparency and community in her mission.
Mar 31, 2017 • 40min
Ep 55: Jelly Texture with Alicia Yoon of Peach & Lily
Alicia Yoon, CEO of Peach & Lily, talks about the Korean beauty trend and the rise of K-beauty. They also discuss the celestial beauty trend, bar soap versus body wash, and the use of animal byproducts in the beauty industry. They highlight a company called Virtue for those concerned about animal welfare, and mention Clean the World and a long-lasting blush from Flower Beauty.
