Alicia Nelson

Alicia Nelson, Sales and Customer Operations Manager at So Good So You, and Emily Curran from SPS Commerce, delve into Sales Operations’ pivotal role in scaling growing brands. They share insights on managing logistics and the importance of effective communication for timely order fulfillment. Alicia recounts the evolution of So Good So You from café to juice shot maker, while Emily highlights best practices in EDI integration. Together, they showcase how automation and collaboration can streamline processes and support sustainable growth in the health food sector.