Alicia McClurg, a Training and Development Specialist at ProfitCoach, dives into the nuances of trust accounting versus traditional accounting in property management. She discusses whether property managers should hire full-time bookkeepers and shares nightmare stories of accounting mishaps. The conversation highlights the role of software in tackling trust accounting challenges and the common issues that lead to financial discrepancies. Alicia also offers insights on resources for learning more about trust accounting and the importance of standardizing financial practices.