Alicia Horsch
Data Scientist in the Marketing and Analytics teams at Social Point, ambassador for Women in Data
Best podcasts with Alicia Horsch
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Jul 27, 2021 • 25min
Data Science: Measuring No-ID Campaigns with Causal Impact (Social Point)
Alicia Horsch, Data Scientist at Social Point, discusses the use of Causal Impact in measuring offline campaigns. She explains how the package works, the importance of control groups, and evaluating prediction accuracy. The podcast also covers the challenges in selecting models and the importance of considering additional information for decision-making.
