Alice Shabazian

Customer experience supervisor at Wool& and Wool& Prince, sibling apparel brands redefining everyday wear through high-performance merino wool. Passionate about systems thinking and heartfelt customer advocacy, she leads the CX team across both brands.

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Aug 21, 2025 • 40min

The AI & CX Connection: Smart Tech, Real Talk, and a Few Giggles with Alice Shabazian | Let's Laugh About It

Alice Shabazian, a customer experience supervisor at Wool& and Wool& Prince, shares her journey from barista to CX leader. She emphasizes the importance of systems thinking and customer engagement in e-commerce. The conversation dives into leveraging AI, like Gorgias and ChatGPT, to streamline operations and enhance efficiency. They also discuss the delicate balance between AI and human interaction, advocating for personalized communication to improve customer relationships. Alice's insights on training AI and the future of customer service are both thought-provoking and entertaining.

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