Alice Marwick, the Director of Research at Data & Society, dives into the murky waters of online disinformation and conspiracy theories. She reveals why seemingly bizarre ideas draw so much interest, linking these beliefs to feelings of disenfranchisement. The discussion highlights the complex relationship between personal identity and misinformation, emphasizes the need for systemic change in privacy protections, and urges a focus on shared human experiences to counteract divisions. This is a call to rethink how we engage with the internet to uplift marginalized voices.