Ali Miller

Join Ali Miller, General Manager of Advertising at Instacart, and Tim Castelli, VP of Ad Sales, as they dive into the future of retail media. They discuss Instacart's ambitious vision for the next few years and how they set themselves apart in a crowded marketplace. Discover how AI is enhancing ad personalization and driving full-funnel outcomes for brands. Plus, learn about the exciting new ad formats and insights that are reshaping consumer engagement and measurement in the grocery sector.

Ali Miller, VP of Product Ads at Instacart and former ad product expert at Google, discusses how smart technology is revolutionizing grocery shopping. She shares insights on the innovative Caper smart cart, which enhances the shopping experience by helping users track spending and find items easily. The conversation highlights the role of retail media in physical stores, the potential for boosting basket sizes, and how gamification could make shopping more enjoyable, especially for kids. Additionally, they touch on the importance of privacy in effective advertising.

Ali Miller, Vice President of Product Management, Ads at Instacart, shares her expertise on the cutting-edge integration of AI in grocery shopping. She discusses how Instacart's four-sided marketplace benefits consumers, brands, and retailers. Ali elaborates on the evolution of their advertising tools, highlighting new features like shoppable video formats and the ChatGPT plugin. She offers insights for emerging brands on optimizing their presence and leveraging personalization through AI, paving the way for a smarter shopping experience.