Ali Henriques

Ali Henriques, Global Director of Edge at Qualtrics, shares her expertise in leveraging AI for rapid customer insights. She discusses how synthetic feedback can dramatically shorten the time brands wait for actionable data, turning weeks of research into mere minutes. The conversation dives into the integration of AI in research, addressing challenges like recency bias and the importance of real-time insights. Ali also highlights innovative case studies, showcasing how brands can navigate biases to enhance their marketing intelligence and decision-making processes.