Juan Mendoza hosts a discussion with Ali Cudby, founder of Alignmint Growth Strategies and creator of the MINT Method. They dive into the transformative power of customer experience, stressing its vital link to business growth. Ali shares insights on enhancing loyalty through effective retention strategies over mere acquisition. They also examine critical metrics that influence customer usage, the impact of relationship management on churn, and the need for proactive engagement to maintain trust in B2B contexts.