Alfred Peet, a pioneer of America's coffee culture, transformed the way coffee was experienced after opening his first shop in Berkeley in 1966. He discusses the evolution of coffee from a bland commodity to a celebrated craft, delving into the impact of beatnik culture and iconic local cafes. Alongside coffee industry veteran Evan Gilman, they explore coffee's rich history in the Bay Area, the rise of specialty coffee, and the significance of quality and sustainability in today's coffee scene. Discover how Peet's legacy influenced the likes of Starbucks and beyond!
