Alfonso Diaz
CEO of Real Mallorca, leading the club's rebuilding efforts and engaging with local and tourist fanbase
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Jul 16, 2024 • 52min
Business of Sport Ep.29: Alfonso Diaz, CEO @ Real Mallorca, ‘How we rebuilt one of Spain's most historic clubs'
Alfonso Diaz, CEO of Real Mallorca, discusses the club's resurgence in La Liga after facing relegation, the role of engaged ownership including NBA legends Steve Nash and Steve Kerr, the revamping of the stadium for a unique fan experience, strategies for expanding the international fan base, and the team's run to the Coppa del Rey final while exploring sponsorship opportunities and football analysis.
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