Aleyda Solis

Aleyda Solis, an international SEO consultant and founder, discusses optimizing for citation-worthiness in this insightful discussion. She defines the importance of establishing authority and aligning SEO efforts with a brand's unique selling proposition. Aleyda emphasizes the balance between covering broad topics and focusing on business-relevant angles. She also encourages leveraging internal experts for content creation and cautions against shallow, off-brand content that may suffer from Google updates. Lastly, she highlights the role of AI in enhancing, rather than replacing, human expertise.