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Alexis Nicolas
Founder of BrightClick, a Canadian Google Marketing Platform paid‑media consultancy, specialising in SA360, DV360, Campaign Manager 360 and Ads Data Hub implementations for enterprise advertisers.
Best podcasts with Alexis Nicolas
Ranked by the Snipd community
Apr 21, 2023
• 37min
#77 All things SA360, DV360, CM360 and GA4 (with Alexis Nicolas @ brīt klik)
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This week’s guest is Alexis Nicolas, founder of BrightClick, which specializes in Google Marketing Platform solutions. Alexis dives into why companies should transition from Google Ads to tools like SA360, DV360, and CM360 for advanced analytics. He addresses the challenges of impression tracking and privacy, elucidates the importance of Ads Data Hub for brand marketers, and contrasts GA4's privacy focus with CM360’s in-depth insights. Plus, he emphasizes the evolving skillsets marketers need to thrive in a data-driven landscape.
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