Alexis Lejeune

Alexis Lejeune, an ex-AppLovin UA advisor, shares his expertise in mobile game growth and monetization. He delves into the intricacies of AppLovin's Axon2 technology, emphasizing its role in user acquisition. The conversation reveals the importance of selecting the right ROAS model and the challenges of creative testing. Alexis stresses the need for tailored campaign goals by geography and the strategic use of playables to engage users effectively. His insights unveil how to optimize budgets and refresh creatives to maximize mobile app monetization.