Alexey Morozov

Founder of Horns Up Games and creator of Lord of Metal, a festival-management tycoon inspired by heavy music; collaborated with the band Sabaton to build a game celebrating rock and metal festival culture.

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Nov 5, 2025 • 11min

Cyprus 5: How a Metal Band Inspired a Wild Game Idea

Alexey Morozov, founder of Horns Up Games and creator of Lord of Metal, dives into the exhilarating world of heavy music with his unique festival-management tycoon game. He discusses how his passion for live festivals during COVID inspired him to bring the experience home. Alexey explores the chaotic logistics behind festivals, shares wild backstage stories he gathered from industry insiders, and emphasizes a fun gameplay loop designed for busy fans. His partnership with the band Sabaton adds an authentic touch, capturing the heart of rock culture.

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