Alexandre Antonello

Alexandre Antonello, VP Brand Marketing at Popeyes, dives into how the fast-food titan is navigating economic challenges with innovative marketing strategies. He highlights the importance of blending value and indulgence while cautioning against short-termism in marketing. Antonello discusses leveraging the creator economy, emphasizing authenticity and relationship building with creators. He also shares insights on using AI as a creativity booster without losing the human touch, and the necessity of balancing brand love with ROI in today's dynamic landscape.