Alexandra Takei

Head of Global Gaming at TikTok Assaf Sagy, Head of Global Gaming Marketing at TikTok Rema Vasan, and Director at Ruckus Games Alexandra Takei discuss the impact TikTok has on consumer behavior and the essential elements of its value proposition for game developers, including discovery, cultural relevance, and performance. They share success stories on the platform, emphasize the power of TikTok in the gaming industry, and provide insights into how developers can create successful games through content, community-building, and culture promotion.

Alexandra Takei, a dynamic force in gaming and a Forbes 30 Under 30 honoree, discusses her journey from a marketing background to game development. She shares insights on bridging business and creativity, the significance of mentorship, and the challenges of raising capital in a competitive industry. Alexandra emphasizes the role of empathy in leadership and the importance of building inclusive teams. Her experiences at Blizzard and in venture capital offer valuable lessons for aspiring professionals in the fast-paced gaming world.