Alexandra Bellis

Nicole Greene, VP Analyst at Gartner for Marketers, and Alexandra Bellis, Director of Quantitative Analytics at Gartner, dive into the transformation of AI from experimentation to strategic asset in marketing. They discuss the gap between AI spending and actual benefits, the evolving stages of AI in enhancing productivity and personalizing experiences, and the importance of aligning AI initiatives with business goals. The duo emphasizes the necessity for a balanced investment in AI tools versus human resources and the proactive approach needed to tackle AI-related challenges in communications.