Alexander Thiel

Join Alexander Thiel, a McKinsey Partner specializing in retail and consumer goods, as he dives into the intriguing trends reshaping the sporting goods industry. He discusses the paradox of rising interest in active lifestyles while a significant portion of adults remains inactive. Thiel highlights the challenges faced by brands amidst economic pressures and shifting consumer values, emphasizing the need for innovation and sustainability. He also explores the competitive landscape, spotlighting challenger brands and the strategic investment opportunities in emerging markets.