Alexander Russ

In this engaging discussion, Alexander Russ, Senior Managing Director at Evercore, delves into the intricacies of fundraising in private markets. He highlights why a strong first close can set the tone for success and shares the three essential rules: preparation, control, and narrative. Alexander explains how LPs are motivated by excitement rather than discounts and emphasizes the importance of relevance and tailored outreach. He cautions against weak first closes, suggesting that a well-engineered momentum strategy can make or break fundraising efforts.