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Alexander MacKay

University of Virginia associate professor who studies competitive and regulatory issues in business. His case study on LIV Golf and the PGA Tour merger is featured in this episode.

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Jan 15, 2025 • 28min

Competitive Strategy Lessons from the LIV Golf and PGA Tour Merger

Alexander MacKay, an associate professor at the University of Virginia, dissects the dramatic merger between LIV Golf and the PGA Tour. He delves into the competitive strategies that sparked the rivalry, highlighting LIV's financial allure and innovative tournament formats. MacKay explains antitrust implications and the tactical blunders of the PGA Tour, urging organizations to reconsider their competitive mindsets. The conversation offers key insights into when partnerships can be more beneficial than outright competition in the evolving world of professional golf.