Alexander Hanthorn

Alexander Hanthorn, Staff Product Manager at Drift, shares his wealth of user research knowledge from his time at companies like Taco Bell and TripleByte. He discusses scrappy research methods for startups and the need to look beyond surface-level feedback to understand true user motivations. The conversation delves into the role of AI in enhancing user research and the importance of teamwork among product teams. Alex emphasizes balancing intuition with data and practical strategies for effective research, making this a treasure trove of insights for product managers and founders.