Alexander Goodwin

Alexander Goodwin, Director of Demand Generation at Fingerprint, shares his journey in rolling out a one-to-one ABM pilot with remarkable speed and efficiency. He discusses selecting a small group of 20 high-value accounts to demonstrate quick success. Alexander dives into his effective segmentation model, leveraging past sales data to identify the best prospects. Personalization through rep-recorded videos adds a unique touch. The conversation highlights the critical aspects of clarity in account planning and collaborative measurement for driving real revenue.