Alexander Estner
SaaS growth expert based in Munich, Germany, helping founders achieve €1 million ARR. He has a background in SaaS and marketplaces and offers mentoring and content creation.
Best podcasts with Alexander Estner
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Jan 12, 2024 • 59min
Alexander Estner: 10 GTM Myths to Avoid
Alexander Estner, a Munich-based SaaS growth expert, aids founders in reaching their first €1 million ARR. He discusses prevalent GTM myths like the belief that a great product sells itself, the misconception of having no competition, and the dangers of assuming a free trial will solve everything. Estner emphasizes the importance of recognizing customer pain points, prioritizing retention over mere acquisition, and the critical role founders play in shaping their go-to-market strategies.
