Alexander De Vriend

Artistic director of Ontroerend Goed, a theatre collective known for experimental and interactive performances; creator of Handle With Care, an acclaimed minimalist immersive theater experience distributed as a ‘box’ to producing venues.

Best podcasts with Alexander De Vriend

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Dec 7, 2025 • 1h 9min

#1705: The Art of Designing Emergent Social Dynamics with Ontroerend Goed’s “Handle with Care”

Alexander De Vriend, the artistic director of Ontroerend Goed, discusses the innovative immersive theater piece, Handle With Care. He explains how they design interactive experiences for reluctant audiences, emphasizing subtle cues that encourage participation without pressure. De Vriend shares insights on the unique distribution model of the show in boxes, audience trust, and the importance of balancing private moments with communal interactions. He reflects on the ethos of caring for unknown people, highlighting how the work creates profound connections and conversations.

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