Alex Yale

Alex Yale, owner of Uncle Todd's and Flip It Cap, has a rich background in M&A and strategy, having worked at Deloitte and Meta. In this engaging discussion, he emphasizes the importance of diversifying sales channels and transitioning e-commerce brands into retail. Yale shares insights on maintaining product quality, crafting effective merchandising strategies, and navigating pricing challenges between brick-and-mortar and online platforms. He also touches on the significance of launching products on Amazon to test markets and the entrepreneurial spirit needed to thrive in today's competitive landscape.