Alex Witcpalek

Founder and CEO of Continuum, building a reverse-EDI platform that automates multi-party B2B returns, warranties, and repairs; grew the company 8x year-over-year by turning customers into the primary acquisition channel through network effects.

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Nov 17, 2025 • 29min

How Continuum grew 8x in 12 months by targeting high pain threshold industries | Alex Witcpalek

Alex Witcpalek, founder and CEO of Continuum, shares insights on revolutionizing B2B supply chain logistics. His company cuts multi-party return times from weeks to seconds by automating the process. Alex discusses the challenges of integrating complex ERP systems and the importance of turning customers into growth champions through network effects. He emphasizes the need for unique business models in a competitive landscape and highlights the role of AI in leveraging domain expertise. Get ready for a fresh perspective on tech in supply chains!

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