Alex Whitmore

Co-founder of Taza Chocolate and expert in bean-to-bar chocolate making and direct trade cacao sourcing, known for building transparent, ethically focused supply chains and operating Taza's Somerville factory.

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Dec 4, 2025 • 36min

From Farmers Markets to 5,000 Stores: How Taza Chocolate Stayed True and Grew

In this episode, Taza Chocolate co-founders Alex Whitmore, a bean-to-bar expert, and Kathleen Fulton, a design visionary, explore their unique journey. They discuss the importance of staying true to product integrity and ethical sourcing, which helped them navigate challenges. Alex highlights how being polarizing creates a strong market niche, while Kathleen reflects on their commitment to craftsmanship. The duo also shares insights on direct trade with farmers and the value of perseverance in business. Tune in for their inspiring entrepreneurial story!

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