Alex Whitehair, an expert athletic trainer with a rich background in hockey and martial arts, shares his innovative training approach grounded in physics and biomechanics. He discusses the importance of individualized training, the challenges of maintaining athletes' timing, and the unique demands of different sports. Alex highlights the effectiveness of isometric exercises and the relationship between strength, mobility, and recovery. He also dives into lessons learned from Bruce Lee, the intricacies of athlete communication, and navigating the business challenges of social media.