Alex Tomlin

Senior vice president of Marketing for Bacardi North America; industry marketing leader who discusses spirits trends, consumer behavior among Gen Z, and brand experience strategies.

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Oct 11, 2025 • 56min

Prime Day takeaways, the end of Rite Aid, and Gen Z’s changing drinking habits

In this discussion, industry leaders Alex Tomlin from Bacardi North America and Zach Poelma from Southern Glazer's Wine & Spirits dive into the evolving drinking habits of Gen Z. Alex highlights how this demographic emphasizes mindfulness and is urging the alcohol industry towards healthier options, leading to a rise in spritzes and low-ABV drinks. Zach adds insights on premiumization trends, explaining how consumers are trading up in quality without increasing their consumption frequency. Social media's influence on drink trends also gets a spotlight!

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