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Alex Sunshine
Founder and CEO of Rising Suns Agency, a social media influencer agency specializing in connecting brands and influencers. Shares expertise in influencer marketing and building successful creator-agency relationships.
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Nov 24, 2024
• 17min
Lessons to Get Ahead in the Creator Economy with Alex Sunshine | Ep #743
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In this engaging discussion, Alex Sunshine, the Founder and CEO of Rising Suns Agency, dives into the world of influencer marketing. He emphasizes the importance of genuine influence over follower counts when forming partnerships. Alex shares personal anecdotes about mixing business with personal relationships, and stresses the need for authenticity in the creator economy. He also explores how the industry is evolving, particularly with the rise of AI in marketing and the importance of community engagement for lasting success.
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